As the wants and needs of the travel community in Thailand continue to develop and evolve, this fact came to the attention of a Research Fellow from Chulalongkorn's Sasin Graduate Institute of Business Administration, Dr.Pongsak Hoontrakul who is also a successful businessman in his own right. Dr Pongsak is the CEO of Taipan1.com, a business venture that has, and is continuing to develop, a diversified portfolio of Internet projects. These are conducted through a network of joint ventures, together with entrepreneurs from a variety of different business sectors. Taipan1.com takes an equity stake in new ventures it believes can be a success, and plays an active management role in the projects that it incubates.

        Dr.Pongsak saw the potential in a site devoted to a range of diversified travel programmes within Thailand, and commissioned a market research and feasibility study to determine the potential of an online travel business.

        Some established tourist attractions in Thailand, such as Phuket, Krabi, Koh Samui, Koh Chang, etc. have long been favourite holiday destinations for nature and adventure lovers. However, finding somewhere to stay utilising the latest online booking procedures (combined with value propositions) will attract travellers, as the traditional multi-layered intermediary style of creating a holiday profile results in a higher price to the customer.

        The survey revealed that the potential for a successful travel business was certainly there, and the project was initiated by employing a professional IT team, travel experts, webmaster, and other staff to develop a professionally translated and edited English language version Website, in order to attract an international clientele.

        Chinese, German and other language sites are planned for the future. It was not long before the Website of Morethailand.com that you can log onto today became available, and it garnered a lot of traveller and media interest.

        A2Z e-business was founded in 2002 with the objective to administer the Website. Morethailand.com was established in May 2002 and immediately set about catering for the growing number of tourists and their diverse needs in Thailand, with the aim of bringing travel buyers and sellers together. Morethailand.com now comprises an online database of over 1,000 hotels and resorts throughout Thailand. The site is focused towards assisting travellers to search for, and book the hotels or resorts that meet their needs and budget.

        Morethailand.com has grown by leaps and bounds from its humble beginnings into a reputable online travel agent, as can be seen from the number of unique visitors that visit our website, from hundreds in the early days to more than 3,000 per day now.